Cuba in a can

Cuba in a can

For this project, I got to be my own one-man-agency. From strategy, to copywriting and designing, I was able to create a full campaign for one of my favorite sodas of all time: Ironbeer

Originating in 1917, the Cuban soda made its way to Miami in 1960, where operations have remained since. With a flavor like no other, my strategy was oriented around building a reputation for the drink outside of is Cuban-centric audience.

With “Cuba In A Can” decided as the tagline, I was able to develop a curated style of vintage Americana with a modern, more minimal twist that would result in evoking nostalgic/curious feelings, while also adhering to the brands color palette and reflect the excellence of its flavor.

Here are the final print ads

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Take a look at the entire PDF book